Location-Based Services Key to Mobile Internet ‘Secret Sauce’ Thanks to the iPhone 3G and, to alesser extent, Google’s Android phone, millions of people are nowwalking around with a gizmo in their pocket that not only knows where they are but also plugs into the Internet to share that info, merge it with online databases, and find out what – and who – is in the immediate vicinity…Simply put,location changes everything. This one input – our coordinates – has the potential to change all the outputs. Where we shop, who we talk to, what we read, what we search for, where we go – they all change once we merge location and the Web. –Mathew Honan, WIRED magazine, 1/19/09 Source: WIRED magazine. 36
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