Key Theme # 3 Next Generation Platforms (SocialNetworking + Mobile) are Driving Unprecedented Change in Communications + Commerce Improvements in social networking and mobile computing platforms (led by Facebook + Apple ecosystems) are fundamentally changing ways people communicate with each other and ways developers /advertisers / vendors reach consumers. Mobile devices will evolve as remote controls for ever expanding types of real-time cloud-based services, including emerging category of location-based services, creating opportunities + dislocations, empowering consumers in unprecedented + transformative ways. 40
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