Mobile Commerce Ramping Rapidly in Japan 18% of Rakuten’s CQ1 eCommerce Revenue Derived from Mobile Rakuten’s eCommerce Revenue, Desktop vs. Mobile, 2004-2008 CQ1:09 Y/Y Growth $1,000 Desktop eCommerce Revenue ($MM) Total Mobile eCommerce Revenue ($MM) Rakuten $800 eCommerce % 21% $600 Desktop 18% $400 Mobile $200 40% 16% 4% 7% 10% 14% $0 C2004 C2005 C2006 C2007 C2008 Note: Rakuten Ichiba is Japan’s leading eCommerce company, eCommerce revenue excludes travel. 50 Source: Rakuten, Naoshi Nema, Morgan Stanley Research.
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