English-Language and percent, as did the number of new print titles, from Other eBook Markets 328,259 million in 2010 to a projected 347,178 million in 2011 (Bowker, June 5, 2012).
The following overview provides key data for the two The increase of ebook sales “was the major story in leading English markets, those of the US and the UK, as a 2011”; in the trade segment, sales of ebooks rose to benchmark for the more in-depth representation of $2.07 billion from $869 million, as units increased 210 trends and developments in places where English is not percent to 388 million. In adult ction, ebook revenues the rst language of the average reader. increased by 117 percent to $1.27 billion, representing 30 percent of segment sales (Publishers Weekly [PW], June United States 18, 2012). Online retailers reported growth of 35 percent, The US publishing industry and the US public have and direct-to-consumer sales grew by 57 percent, while embraced new reading formats like no other nation. For sales through brick-and-mortar stores fell by 12.6 readers, ebooks came as a natural and permanent choice percent. in addition to printed books. Publishers have e ectively After the collapse of the bookstore chain Borders in responded to consumers’ fast-growing acceptance of 2011, Amazon “appears to have been the big winner,” new reading devices by constantly rede ning and with a share of 29 percent of overall spending on books expanding new concepts for books. in the rst quarter of 2012; Barnes & Nobles’s share of the “The eBook phenomenon continued in 2012 with book market rose from 19 to 20 percent. (Bowker Market eBooks ranking, for the rst time, as the year’s #1 indi- Research’s PubTrack Consumer Survey, quoted in PW, vidual format for Adult Fiction” was the headline in the July 27, 2012).
BookStats report on US publishing in 2011, issued jointly In ction, the share of ebooks was 34 percent in units by the Association of American Publishers (AAP) and the and 31 percent in value in the rst quarter of 2012, Book Industry Study Group (BISG) in July 2012. The $27.2 according to the AAP (StatShots); for the rst time, billion 2011 US book market declined by 2.5 percent ebooks—which on average sell at a signi cantly lower from $27.94 billion in 2010, while unit sales grew by 3.4 retail price than printed copies of the same work—at
United States (2010-2011 Book Market)Key indicators Values Sources, commentsBook market size Publishers’ net sale revenues: Source: AAP/BISG; data for 2011(p+e,* at consumer prices) $27.2 billionNew titles per 1 million inhabitants 939Ebook titles 950,000 Amazon claims at end of 2Q2011 to have 950,000 (available from publishers) ebook titles in their catalog, the vast majority of which are in EnglishMarket share of ebooks 25% of all trade sales AAP/BISG; data for May 2012. Reported at Publishers’ Lunch (September 6, 2012).
Key market parameters No price regulation
* p+e = printed and electronic
6 : The Global eBook Market: Current Conditions & Future Projections