conducted by outside entities but funded by the advertiser than about studies that are both conducted and funded independently, because financial interest can create bias (intentional or unintentional) in the design of a study.104 Accordingly, the Commission now is revising Example 1 to call for disclosure of the relationship between the advertiser and the research organization. III. SECTION-BY-SECTION REVIEW OF ADDITIONAL CHANGES TO PROPOSED GUIDES PUBLISHED IN NOVEMBER 2008 A. Section 255.0 The Commission is adding the following new Example 8 to Section 255.0: Example 8: A consumer who regularly purchases a particular brand of dog food decides one day to purchase a new, more expensive brand made by the same manufacturer. She writes in her personal blog that the change in diet has made her dog’s fur noticeably softer and shinier, and that in her opinion, the new food definitely is worth the extra money. This posting would not be deemed an endorsement under the Guides. Assume that rather than purchase the dog food with her own money, the consumer gets it for free because the store routinely tracks her purchases and its computer has generated a coupon for a free trial bag of this new 104 See John Abramson & Barbara Starfield, “The Effect of Conflict of Interest on Biomedical Research and Clinical Practice Guidelines: Can We Trust the Evidence in Evidence- Based Medicine?,” J. Amer. Bd. Fam. Pract., Vol. 18 No. 5, 414-18 (Sept.-Oct. 2005); see also Cary P. Gross, Yale Univ. Sch. Med., “Conflict of Interest and Clinical Re$earch: Ethical and Regulatory Aspects of Clinical Research” (2009), http://www.bioethics.nih.gov/hsrc/slides/Gross%20NIH%20COI%202009%20draft%201.pdf (last visited Oct. 1, 2009). 50
The new reader is still in beta!
(c) 2013 Tizra. All Rights reserved.